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Thought Leader Talks: Salesforce CTA Journey, Advanced Administrator Certification, Ohana Italia With Enrico Murru
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Salesforce CTA Journey

SaleDo you live, love, breathe Salesforce? A Salesforce admin looking for proven certification pointers? Battling your way to CTA? You’ve come to the right place. Let me introduce you to Enrico Murru, our Thought Leader of the month. Salesforce MVP, 20x Salesforce certified solution, and technical architect at WebResults. He is passionate about contributing to the Salesforce community – he founded the Ohana Community Italia and has mentored local Salesforce groups in Milano and Cagliari. Enrico is also the founder of Nerd@Work, a blog hugely popular with Salesforce Ohana. Enrico is also the creator of the Salesforce browser extension ORGanizer – which has been heralded as the Salesforce admin’s must-have “Swiss Army knife”. We talk with Enrico about finding your Salesforce niche in your career path, the Salesforce CTA Journey, pointers for the Salesforce Advanced Administrator Certification, Salesforce Einstein + Marketing Cloud, weathering the remote economy with Salesforce, Salesforce data protection, and more

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Finding Your Niche in Your Salesforce Career Path

Q: Hi Enrico, Ciao a tutti! Wonderful to have you on board. You’ve been passionate about Salesforce since you started working on the Force.com platform in 2009. Your Salesforce career evolution has covered the entire gamut – Salesforce administrator, developer, designer, architect, and Lightning consultant. What advice would you give budding Salesforce enthusiasts to find their chosen career path? How do they make their way to honing in on their Salesforce “sweet spot”?

This is a good question and the answer lies in each person’s skills and career history. Many people approaching the IT world usually come from a computer science background, like I did. However, in the last few years, Salesforce is empowering its inclusion policies, getting almost anyone with enough patience, curiosity, and willingness to achieve new goals, to join the Salesforce Ohana and become a professional.

We can read tons of success stories of people, coming from non-tech careers, that decided, sometimes randomly and sometimes guided by other Trailblazers, to get new skills and kill Trailhead badge after badge. And rapidly grow to become a Salesforce administrator or even a developer.

Besides decent English proficiency (most of the study material is in English), which in the IT world is an important part of our background (although luckily a lot of non-English blogs have arisen recently), I would say that the only limit to become a Salesforce professional is the limit you set for yourself. Anyone can become a Trailblazer!

Salesforce CTA JourneySalesforce Certified Technical Architect (CTA) Journey

Q: Wow! You gained 20 Salesforce certifications in three years spanning admin, developer, architect, and designer. What were the motivations that kept you going through your certification journey?

I love learning new stuff and playing with new technologies – my “nerd” attitude is strong. Curiosity is my greatest driver. Some Trailblazer friends have many more certifications than me, so I have a long path ahead. The main goal I’d like to achieve within the next one or two years is to reach the Salesforce Certified Technical Architect (CTA) certification, with my company’s support. The journey to CTA is a long and hard journey that needs time and resources to be completed. With WebResults and Engineering Italia, we are paving a path that will lead us to have many certified technical architects.

Q: Even the most adept Salesforce gurus struggle with their Salesforce CTA journey. Having completed both your Salesforce Application Architect and Solutions Architect certifications, how are you forging your way to the CTA?

I’m planning, along with my CTO and COO, an internal CTA program to get at least 2 people a year to be certified CTA. This requires resources and time that selected “champions” have to dedicate to the cause. I’ll probably be one of the first 2 test subjects, so I plan to create a study trail that can be followed in the