The cloud backup market is experiencing hypergrowth at 26% CAGR and is expected to reach $4.13 billion by 2022. As a Managed Service Provider (MSP) or reseller, you likely have your eye on the market. How can you grab a share of the pie without building your own backup product while not missing out on reinforcing your own brand? White-label backup. Sounds too good to be true. Let’s understand what it entails and why MSPs are expanding their cloud solutions suite with white-label backup. Read on for the What, Why, How of white-label cloud SaaS backup for MSPs.
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In this article What, Why, How? White Label Cloud Backup for Managed Service Providers (MSPs):
- What is White-Label Cloud Backup?
- Why is White Label Cloud Backup a Profitable Revenue Stream for MSPs?
- How to Select the Right White-Label Backup For Your MSP Suite?
- Partner With CloudAlly’s White-Label Backup Solution
What is White-Label Cloud Backup?
White-label cloud backup is using and branding an established cloud-to-cloud backup solution as your own solution. It would be a part of your organization’s suite of solutions and appear to your customer as a value-added cloud solution for the protection of their SaaS data with your logo and branding. It enables you to go to market faster with a cloud-to-cloud data protection tool
Why is White Label Cloud Backup a Profitable Revenue Stream for MSPs?
White-label cloud backup’s dividends are two-fold – you get a share of the $4.13bn cloud backup market AND you add a real-world proven solution to your brand, reinforcing your customer touchpoints, without the hassle of developing it.
Get a Slice of the $4.13 billion Cloud Backup Pie…
Your customers have a majority of their business-critical data on the cloud, leaving it vulnerable to the security lapses of the remote economy. Cyberattacks have risen four-fold in the past year alone. No surprise that the cloud backup market is growing at a robust 26% CAGR and is expected to reach $4.13bn next year. With white-label cloud backup, you go to market ASAP with proven, enterprise-grade SaaS data protection, growing your revenue while keeping up with your customer’s needs.
…Minus The Cost and Effort of Development
Don’t reinvent the wheel, and break the bank while doing it. Shoring up the expertise to ideate, develop, test, deploy is both expensive and time-consuming. And then there’s the recurring cost and effort to keep evolving the product. Building a robust cloud-to-cloud backup solution that supports multiple platforms is not a one-off project, but a costly ongoing production. Add to it the price of data storage for backups, infrastructure costs, maintenance hassles, and support effort. Skip the costs and grow your revenue by white-labeling a profitable best-of-breed backup solution with your own brand.
While Building Customer Loyalty and Brand Identity
Every aspect of the white-label backup is branded with your logo, messaging, look and feel; in all ways that matter, you own the solution. As your customer navigates the solution, touchpoints are reinforced and brand awareness increases. Your customers are reassured that their MSP keeps up with data protection market demands. Every time they securely back up and seamlessly recover their data, their loyalty to your brand will increase.
And Ensuring Your Customer’s Data Protection and Compliance
90% of your customer’s business-critical data is on a SaaS platform – Microsoft 365, Salesforce, Google Workspace, Dropbox, and/or Box. Additionally, compliance laws such as GDPR, HIPAA, SoX, CCPA, and others, also mandate “shared responsibility” and “demonstrable recovery” of data. All possible only with unlimited, easy, and accurate point-in-time recovery of SaaS data with cloud-to-cloud backup. Differentiate your MSP by offering SaaS data protection in the form of backup and recovery that also helps assures your customer’s compliance with regulations.
How to Select the Right White-Label Backup For Your MSP Suite?
You’ve decided that you want to save time and effort and partner with a white-label backup solution. However, selecting the right white-label backup that’s a good fit for your MSP suite is crucial for its success. Here are a few pointers to watch out for:
Feature-check The White-label Solution
Does it have all the requirements your customers demand in a backup solution? What types of recovery are supported? Can backups be exported?
Audit-check The White-label Solution
There are compliance demands for SaaS backup solutions such as data encryption, location of the data center, authentication types, connectivity, compliance with regulations such as GDPR and HIPAA, data access/privacy, and secure credentials.
Read the Fine Print
Is storage included? How many SaaS platforms does it support? Is retention unlimited? How often is data backed up? Is Tier-1 customer support included? How much training and maintenance is required?
Partner With CloudAlly’s White-Label Backup Solution
CloudAlly’s white-label cloud backup solution are trusted by over 1,000 partners. 6.5k organizations run 3.5 million backups with CloudAlly every week. We pioneered SaaS backup a decade ago – our solutions are thoroughly vetted and top-rated. Leading companies, leverage our white-label backup & recovery suite for Microsoft 365, Google Workspace, Salesforce, Dropbox, and Box. We highly value our partner MSPs and have facilitated an increase in revenue by over 35%.
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