CloudAlly’s New 2019 Logo was update in order to represent our product positioning, business segment, and value proposition, in-line with our product development in the past 8+ years. But first and foremost, the new logo has to reflect our innovative technological backup solution.
We begun as a small company in 2011 and back then it was essential for us to emphasis our friendliness and ease-of-use backup solution, your “cloud ally”. As we matured into 2014 … it was necessary to highlight our strong security in CloudAlly’s New 2019 Logo , which presented a shield, demonstrating our strong position on security, as we hold our customers data on Amazon AWS cloud servers.
Since then we’ve grown to a 50+ employee size company with a global customer list of over 5,000, over 1 million users, providing a backup application which supports: Office 365, SharePoint/OneDrive, G Suite, Salesforce, Box, and Dropbox Business, with data centers in the USA, EU, Australia, and shortly expanding to other continents.
We’ve remained an independent company, with the same founding members, and a most excellent globally dispersed customer support team (where our customers backup their business solutions).
Our objective with the new logo was to continue to reflect our business segment, cloud-to-cloud backup, and we’ve insisted in demonstrating this graphically; pertaining ALLY in our brand navy blue. Our tag line has been modified to ‘spell out’ our security emphasis; ‘Secure Cloud Backup’. Hence, the best of both worlds.
The next step is adopting the new brand visual design to all our marketing materials.
We’re putting a lot of effort into this modification in order to better reflect our value proposition; best-of-breed, secure cloud backup for major business solutions.