Top 5 Data Protection Trends of 2021Digital transformation isn’t a buzzword anymore. It’s the bedrock of any business – large or small that wants to survive. 2020’s multiple COVID lockdowns and the tectonic swing to remote work saw organizations moving en masse to digital platforms and cloud technologies. “Data is the new oil” has never been truer than now, and protecting it has become a top business priority. Having pioneered SaaS backup almost a decade ago, SaaS data protection has been our passion and drive, here at CloudAlly. Here are our predictions for the Data Protection Trends of 2021 by the CloudAlly team including our founder and GM Avinoam Katz, VP Product Michal Zmiri-Yaniv, Director of Compliance Monty Sagal, Partner Director Murray Moceri, and Director of Marketing Michael Schneider.
#1 Data Protection Will Evolve Into End-to-end Cloud Data ManagementOrganizations will seek a complete cybersecurity plan and toolset to protect their cloud platform and remote workforce. Gartner researchers have put forth three toolsets that will be essential to secure the cloud going forward:
- Cloud Access Security Brokers (CASB) focused on SaaS Security. CASBs consolidate various types of cloud security policy enforcement – authentication, single sign-on, authorization, credential mapping, device profiling, encryption, tokenization, logging, alerting, malware detection/prevention
- Cloud Security Posture Management (CSPM) monitor the cloud environment against best practice and security violations. With most cloud attacks resulting from customer misconfigurations, CSPM tools are important for validating cloud configurations.
- Cloud Workload Protection Platforms (CWPP) focused on the IaaS market and a subset of CSPM. CSPMs protect workloads migrated to IaaS such as AWS and Azure.
#2 Data Privacy Will Be The New DifferentiatorGartner predicts that 65% of people across the world will have their personal data protected by privacy regulations, compared to 10% in 2020. With rising high profile data breaches and phishing attacks on remote employees, data loss is a likely probability. This does not just extend to corporate data, but the potential loss or leak of personal data that is guarded by data protection laws in most countries. Customers, roused by increased data breaches, will up their demands for transparency around data privacy and security from vendors and solutions. Investment in data privacy initiatives will be a key differentiating factor of an organization’s solution and brand. Data privacy initiatives will impact organizations at multiple levels:
- Not all data is created equally. Data classification, the process of determining the sensitivity levels, and, consequently of security protocols will become the norm. Organizations will be expected to differentiate between important or active and less important data. They will enhance sensitive data protection by backing it up more frequently and enabling quick restoration of data.
- The most secure data is no data. For this reason, customers will want sensitive data to be destroyed ASAP, in order to prevent unauthorized access