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All you need to know about Salesforce’s Recycle Bin

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Salesforce Recycle Bin

To run a successful business, you have to have customers, and to communicate with your customers effectively you need a CRM (customer relationship management) platform, and its Salesforce recycle bin.


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The good news is that your company doesn’t need to look any further than Salesforce to build meaningful and lasting relationships with your customers across sales, customer service, marketing, and more. There’s just one problem; Salesforce isn’t perfect. No matter how useful you find the CRM (customer relationship management) system or how safe you consider your data in the Salesforce Recycle Bin, it’s not infallible. Salesforce recycle bin is one of it’s shortcomings.

The Challenge with Salesforce (and its recycle bin)

Salesforce Recycle BinIn an ideal world, a CRM system such as Salesforce would never have any problems and would always do exactly what you want. Unfortunately, that’s not the world we live in.

A year ago, Salesforce customers lost four hours worth of CRM data due to a system failure and outage that lasted over two business days, and even the Salesforce Recycle Bin couldn’t protect clients against the problem.

Drew Rothe, a sales account executive, told CMSWire that his company had no access to Salesforce for 24 hours and could not access phone numbers, emails and more. “We weren’t able to prospect into any new accounts, and no calls were being recorded. Deals also had to wait because we create our quotes through Salesforce as well. You really don’t expect something like this from a $49 billion company,” he said.

But, maybe, Rothe and others should have expected the outage.

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Salesforce reported the service disruption was caused by a database failure on the NA14 instance. The problem was eventually resolved by restoring NA14 from a prior backup, which was not impacted by file integrity issues. However, that didn’t mean that everyone who was affected by the outage got away scot-free. Data was compromised, and productivity was lost.

Salesforce lives in the cloud but that doesn’t make it invulnerable, in fact, it can add an additional element of risk. According to Darrel DeVeaux, President and Founder of Atlanta-based HealthDetail who’s business was affected by the Salesforce outage, “’nothing is ever safe’ in the cloud,” he told CMSWire.

And while we can agree with that the cloud is never safe; we do believe that without the proper redundancies, relying on SaaS applications in the cloud can be a hazardous proposition, particularly when it comes to relying on the Salesforce Recycle Bin and protecting your data.