backup services for office 365
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3 Reasons You Should Add Cloud-to-Cloud Backup Service To Your Portfolio

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Backup Services for Office 365

Every business wants to satisfy its clients and win more customers. But the question is how? For most, quality service is necessary. But is that everything that can be offered? The competition is tough and you have to stay ahead. So, the key to success is to know your competition, use the findings to your competitive advantage, and offer rich value.  Backup services for office 365 are essential for your success.

You may be a reseller of Google Apps, Office 365, or Salesforce like your competitors, but have you ever thought of offering added -value services like cloud-to-cloud backup to your customers? If you hadn’t, you must be wondering now how it fits in. If you have, but didn’t add it yet, then you should have another thought about it. Let’s see how it can help you stay ahead of your competition:

Stand out from the crowd

The success lies not in what type of cloud services your company offers, but how the offering is unique as compared to others. It is very important that you have a Unique Selling Proposition that gives your customers enough reasons to come to you rather than look at the competition.  Any service becomes unique when it is bundled with unique products or services that prove to be valuable in the market and there is a need for it.

Cloud-to-cloud backup service is a good example of a unique offer that can work as a key differentiator between you and your competitors and make you stand out from the crowd. With a cloud-to-cloud backup service added to your list of services, you can be an “all in one place” service for your customers – for example, Google App/Salesforce/ Office 365 implementation/migration to management, support and 100% backup.

Whether it’s Google Apps, Office 365, or Salesforce,every product comes with a time-bound backup feature. You have the opportunity of adding a competitive edge to your company with offering automated secured daily backups like CloudAlly.  knowing the importance of backup to the business continuity of your customers will prove you are on top of your game, and will win you new customers.

Win Customer Trust

Winning customers’ trust is very important. If you offer a solution that appears to be a compelling one, but in fact it really isn’t, your credibility gets hurt and that leads to customer attrition. It’s not just losing one customer, but also losing the opportunity of referrals as well.

Let’s take the example of Google Apps. Google keeps any deleted data for only 30 days. Now, what if a customer deletes data accidentally and never realizes that it needs to be backed up within 30 days—what happens next? The data can never be recovered and Google can’t even help with that. Won’t your customer get frustrated in that case? However, if there is an active backup of that account, data can be recovered pretty quickly. This will not only help you win customer trust, but also establish your credibility in the market.

 Increase Revenue

Increase in revenue also depends on your higher transaction value strategy and understanding what related products or services your customers might be interested in. That means the more diversified your services are, the greater opportunity there is for sales. You can also offer cloud-to-cloud backup solution as a standalone service just by partnering with us, and you can offer value by strengthening customer data protection strategy, and increase your sales.

Another way out is the number of repeat transactions generated from the same customer. If you offer a backup solution additionally as a value-added service, your customers will be satisfied and that would help you to retain a customer for a longer period of time which of course also means increase of revenue.

If you are interested in making your business distinct from your competition by adding cloud-to-cloud backup service to your portfolio, read more about CloudAlly’s Partner Program .

You can also further read more about “Why Backup Online Data” and on “Why do we need to backup Office 365” or “Google Apps misconceptions”